Your product images do more than look good — they determine whether a listing gets approved and whether shoppers click. Below is a practical checklist plus a quick spec snapshot for major platforms so you can ship images once and reuse them everywhere.
Quick spec snapshot (main image)
- Amazon: Main image should use a pure white background, the product should fill most of the frame (about 85%), and the longest side should be at least 1000px to enable zoom. Text, logos, or extra props are not allowed in the main image.
- Google Merchant Center: Recommended 800×800, minimum 100×100 for non‑apparel (250×250 for apparel). Products should fill roughly 75–90% of the image.
- Etsy: Listing photos should be at least 2000px on the shortest side; the first photo should be at least 635px.
- eBay: Minimum 500px on the longest side; avoid borders, text, or watermarks in listing photos.
- Shopify: Product images can be up to 5000×5000 px (or 25MP) and under 20MB; 2048×2048 is a common recommendation for square product imagery.
The 7-step checklist
1) Start with a high‑resolution base
Aim to create or generate imagery at 2000px+ on the shortest side. This keeps you compliant with Etsy and gives headroom for crop‑safe versions across marketplaces.
2) Keep the main image clean
If you sell on Amazon, your main image should be on a pure white background with the product filling most of the frame. That single requirement often dictates your “hero” image for every other platform too.
3) Build a zoom‑ready master
A 1000px+ long edge is the baseline for zoom on Amazon, while Google recommends 800×800. Create a high‑res master (e.g., 2000×2000 or larger) so every platform gets a crisp downscale.
4) Remove text, borders, and watermarks on marketplaces
eBay explicitly disallows borders and overlays in listing photos, and Amazon’s main image rules do as well. Keep overlays for ads, not for core listings.
5) Add detail + lifestyle variants
Use your second and third images for detail shots and context. These images can be more creative, but keep the product as the visual focal point.
6) Standardize for catalog consistency
Pick a consistent background, angle, and lighting style across a category. Consistency improves perceived brand quality and makes multi‑SKU stores feel trustworthy.
7) Compress without destroying quality
Keep files under Shopify’s 20MB limit and export in JPG/PNG at high quality. You’ll reduce page load time without sacrificing clarity.
How Sellshot AI helps
Sellshot AI generates platform‑ready product images with consistent lighting, background, and composition — and lets you quickly adapt a single product photo for multiple marketplaces.
